Lady Gaga is the de facto music 2.0 case study. When ThinkTank met her in 2008, she was an unorthodox artist with a “disco stick” and a promising single. Throughout our two and a half year campaign, the pop star evolved into the first true superstar of the digital age as the first franchise to: reach one billion online video views, become the most followed person on Twitter, and also a top “Liked” person on Facebook. By connecting personally with her fans online, the Social Media Monster made her digital fame translate to tangible success turning the music and digital world upside down… read less