Assets
ThinkTank Digital – Press Clippings
Release Date: 2006-01-16
ThinkTank Digital is a leading digital media agency that specializes in Social Media Promotions, Online Brand Awareness/Publicity and Application Design & Promotions. Established in New York in 2006, ThinkTank now also has offices in Los Angeles, California.
Our team develops and executes a plan to maximize online exposure for your brand. Our plans are developed after researching successful vehicles in the space that best match your brand. We take our findings and create fresh initiatives that perform well, and stand out in the clutter. See ThinkTank Digital press highlights below.
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ThinkTank Digital is a leading digital media agency that specializes in Social Media Promotions, Online Brand Awareness/Publicity and Application Design & Promotions. Established in New York in 2006, ThinkTank now also has offices in Los Angeles, California.
Our team develops and executes a plan to maximize online exposure for your brand. Our plans are developed after researching successful vehicles in the space that best match your brand. We take our findings and create fresh initiatives that perform well, and stand out in the clutter. See ThinkTank Digital press highlights below.
.. read less
Photos
News
ThinkTank Mention in AdAge Article Re: Lady Gaga + Social Media
2010-02-22 02:38pm
ADAGE.COM “Gaga, Oooh La La: Why the Lady Is the Ultimate Social Climber”, LOS ANGELES, February 22, 2010 — As far as breakout musicians go, few artists have had quite the zero-awareness-to-ubiquity time-warp of Lady Gaga. And as far as brands go, few marketers of any kind have leveraged social media the way she has to drive sales of their core product — in her case, albums and digital singles.
Lady Gaga, with her army of nearly 2.8 million Twitter followers and more than 5.2 million Facebook fans, can move product. Since fall 2008, her digital-single sales have exceeded 20 million and her album sales hit 8 million, all at a time when no one under the age of 60 buys CDs anymore (see Susan Boyle breaking the record for highest first-week album sales last year). Now, she’s being courted by marketers to do the same for their products.
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