Project Info

Assets

Lady Gaga

Lady Gaga – The Fame Monster

Client: Streamline/KonLive/Cherrytree/Interscope Records
Release Date: 2009-11-23
Project Manager: Amina Somaya Elshahawi

Lady Gaga is the de facto music 2.0 case study. When ThinkTank met her, she was an unorthodox artist with a “disco stick” and a promising single. By giving this unknown talent an early presence among the blogs, we helped propel “Just Dance” to the #1 spot on the Billboard charts… read more

Lady Gaga is the de facto music 2.0 case study. When ThinkTank met her in 2008, she was an unorthodox artist with a “disco stick” and a promising single. Throughout our two and a half year campaign, the pop star evolved into the first true superstar of the digital age as the first franchise to: reach one billion online video views, become the most followed person on Twitter, and also a top “Liked” person on Facebook. By connecting personally with her fans online, the Social Media Monster made her digital fame translate to tangible success turning the music and digital world upside down… read less

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News

Lady Gaga Announces 2010 North American Tour!

2010-03-15 06:04pm

Content

Lady Gaga Announces 2010 North American Summer Tour

Virgin Mobile Presents THE MONSTER BALL Tour Starring LADY GAGA

Lady Gaga has announced her highly anticipated return to North America on the heels of her sold-out European Tour. The 2010 North American leg of The Monster Ball Tour, presented by Virgin Mobile, hits 31 top arenas and a host of new cities in the US and Canada through the summer and fall.

In keeping with Lady Gaga’s flair for the theatrical, as well as her innovative and creative spirit, the second leg of the tour promises to push the limits of the live concert experience, bringing fans a spectacle even more eye-popping than what they experienced during the thrilling first leg of The Monster Ball. Check out the confirmed dates and full press release below:
Virgin Moble Presents
THE MONSTER BALL TOUR
STARRING LADY GAGA
with special guests

June 28 Montreal, QC Bell Centre
July 01 Boston, MA TD Garden (On sale March 22)
July 04 Atlantic City, NJ Boardwalk Hall
July 06 New York, NY Madison Square Garden (On sale March 19)
July 11 Toronto, ON Air Canada Centre (On sale March 19)
July 14 Cleveland, OH Quicken Loans Arena
July 15 Indianapolis, IN Conseco Fieldhouse
July 17 St. Louis, MO Scottrade Center
July 20 Oklahoma City, OK Ford Center
July 22 Dallas, TX American Airlines Center
July 25 Houston, TX Toyota Center
July 28 Denver, CO Pepsi Center
July 31 Phoenix, AZ US Airways Center
Aug. 03 Kansas City, MO Sprint Center
Aug. 11 Los Angeles, CA Staples Center (On sale March 20)
Aug. 13 Las Vegas, NV MGM Grand
Aug. 16 San Jose, CA HP Pavilion (On sale March 19)
Aug. 19 Portland, OR Rose Garden
Aug. 21 Tacoma, WA Tacoma Dome
Aug. 23 Vancouver, BC General Motors Place (On sale March 19)
Aug. 26 Edmonton, AB Rexall Place
Aug. 30 St. Paul, MN Xcel Energy Center
Sept. 01 Milwaukee, WI Bradley Center
Sept. 04 Detroit, MI The Palace Of Auburn Hills
Sept. 05 Pittsburgh, PA Consol Energy Center
Sept. 07 Washington, DC Verizon Center
Sept. 08 Charlottesville, VA John Paul Jones Arena
Sept. 14 Philadelphia, PA Wachovia Center
Sept. 16 Hartford, CT XL Center
Sept. 18 Charlotte, NC Time Warner Cable Arena
Sept. 19 Raleigh, NC RBC Center

LOS ANGELES – March 15, 2010 – Lady Gaga, one of the most exciting and innovative new artists in recent history, has announced her highly anticipated return to North America on the heels of her sold-out European tour. The 2010 North American leg of The Monster Ball Tour, presented by Virgin Mobile, will begin on June 28 at Montreal’s Bell Centre, taking her spectacular show to 31 top arenas and a host of new cities in the U.S. and Canada throughout the summer and fall.

In keeping with Lady Gaga’s flair for the theatrical, as well as her innovative and creative spirit, the second leg of the tour promises to push the limits of the live concert experience, bringing fans a spectacle even more eye-popping than what they experienced during the thrilling first leg of The Monster Ball.

“It’s still called Monster Ball, but it’s more of a musical and less of a concert,” Lady Gaga said in a February interview with KIIS-FM’s Ryan Seacrest. “It has a New York theme, it’s a story, and the story is that me and my friends are in New York and we’re going to the Monster Ball, and we get lost.”

Critics around the world raved about the first leg of The Monster Ball Tour, which Gaga described as “the first-ever pop-electro opera.” The Sun called it “breathtaking stuff” and “the best live show you will see this year,” while London’s Independent wrote: “Gaga’s got it, which is why, right now, the whole pop world wants to take a ride on her disco stick.” Writing about her show at Radio City Music Hall, the New York Times noted that “her Monster Ball tour always provided something worth a snapshot: a sci-fi tableau, perhaps, or a skimpy, glittery costume. The more her image gets around, the better Lady Gaga does.”

Live Nation Global Touring is the International tour promoter and producer for The Monster Ball under the direction of Arthur Fogel, CEO Global Touring and Chairman – Global Music Live Nation who said: “Lady Gaga has set out to revolutionize pop music and with her new production she continues to do exactly that. We’re thrilled to take The Monster Ball to fans around the world.”

Lady Gaga is touring in support of The Fame Monster, which was released on November 18, 2009, by Streamline/Konlive/Cherrytree/Interscope. The album is the follow-up to 2008’s Grammy Award-winning album The Fame, which spawned the No. 1 singles “Just Dance” and “Poker Face.” Combined, The Fame and The Fame Monster have sold 10 million albums worldwide, while Lady Gaga’s five singles, “Just Dance,” “Poker Face,” “Lovegame,” “Paparazzi,” and “Bad Romance,” have sold in excess of 30 million copies total. The video for “Bad Romance” has racked up more than 125 million online views. Lady Gaga recently premiered the video for her new single “Telephone,” featuring Beyoncé, on the E! television network and entertainment website VEVO.

Tickets (general admission floors and reserved seating in the stands) for The Monster Ball go on sale in select markets including New York, Vancouver, Toronto, San Jose, Los Angeles, and Boston beginning March 19th at LiveNation.com.

Virgin Mobile customers will have access to presale tickets beginning Tuesday, March 16 at 10am local time. “We are excited to take our partnership with Lady Gaga and The Monster Ball Tour to another level,” said Bob Stohrer, VP of Marketing for Virgin Mobile USA. “We’ll also build on our partnership around combating youth homelessness and continue to enhance the tour experience for fans and our customers.” For details visit www.virginmobileusa.com.

Citi® cardmembers will also have access to presale tickets beginning Tuesday, March 16 at 10am local time through Citi’s Private Pass® Program. For complete presale details visit Click here

For complete tour and ticket information, visit: Click here

For images and assets: Click here

Connect with Lady Gaga
LadyGaga.com
Twitter.com
The Fame Monster – Available Everywhere!
“Telephone” video – Click here
Streamline/KonLive/Cherrytree/Interscope Records