Project Info

Assets

Lady Gaga

Lady Gaga – The Fame Monster

Client: Streamline/KonLive/Cherrytree/Interscope Records
Release Date: 2009-11-23
Project Manager: Amina Somaya Elshahawi

Lady Gaga is the de facto music 2.0 case study. When ThinkTank met her, she was an unorthodox artist with a “disco stick” and a promising single. By giving this unknown talent an early presence among the blogs, we helped propel “Just Dance” to the #1 spot on the Billboard charts… read more

Lady Gaga is the de facto music 2.0 case study. When ThinkTank met her in 2008, she was an unorthodox artist with a “disco stick” and a promising single. Throughout our two and a half year campaign, the pop star evolved into the first true superstar of the digital age as the first franchise to: reach one billion online video views, become the most followed person on Twitter, and also a top “Liked” person on Facebook. By connecting personally with her fans online, the Social Media Monster made her digital fame translate to tangible success turning the music and digital world upside down… read less

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News

VIDEO: Watch the Premiere of Lady Gaga's "Alejandro"

2010-06-08 05:00pm

Content

PREMIERE: Watch Lady Gaga’s New Video for “Alejandro”

“Alejandro” has arrived! Watch the highly anticipated video for Lady Gaga’s third chart-topping single from The Fame Monster right now. For the full experience, watch at LadyGaga.com

Lady Gaga recruited fashion photographer Steven Klein, best known for his work with Madonna, to make his music video directorial debut on her latest effort. Gaga appeared on CNN’s Larry King Live last week to screen the first teaser of the “Alejandro” video, which she described to the veteran talk show host as having a “homoerotic, military theme.”

The “Alejandro” bundle, including a t-shirt, rose ring, prayer candle, and copy of Alejandro – The Remixes, is available here: Click here

The Fame Monster is available now on iTunes: Click here

Connect with Lady Gaga
LadyGaga.com
Twitter.com
Facebook.com
The Fame Monster – Available Now!
Streamline/KonLive/Cherrytree/Interscope Records