Assets
Lady Gaga – The Fame Monster
Client: Streamline/KonLive/Cherrytree/Interscope Records
Release Date: 2009-11-23
Project Manager: Amina Somaya Elshahawi
Lady Gaga is the de facto music 2.0 case study. When ThinkTank met her, she was an unorthodox artist with a “disco stick” and a promising single. By giving this unknown talent an early presence among the blogs, we helped propel “Just Dance” to the #1 spot on the Billboard charts… read more
Lady Gaga is the de facto music 2.0 case study. When ThinkTank met her in 2008, she was an unorthodox artist with a “disco stick” and a promising single. Throughout our two and a half year campaign, the pop star evolved into the first true superstar of the digital age as the first franchise to: reach one billion online video views, become the most followed person on Twitter, and also a top “Liked” person on Facebook. By connecting personally with her fans online, the Social Media Monster made her digital fame translate to tangible success turning the music and digital world upside down… read less
Photos
News
Lady Gaga Urges Opposition of "Don't Ask, Don't Tell"
2010-09-17 04:34pm
Since her appearance at the MTV Video Music Awards with four members of the Servicemembers Legal Defence Network, Lady Gaga has been on a mission to speak out against the military’s “Don’t Ask, Don’t Tell” policy.
In a special video message posted this morning, Gaga urges members of the U.S. Senate to vote next week in favor of the Defense Authorization Bill, a proposed measure that would repeal “Don’t Ask, Don’t Tell.” Gaga is asking fans to join the fight by calling their own senators, which she demonstrates in the video by calling New York Democrats Charles Schumer and Kirsten Gillibrand.Click here
In the video, Gaga says: "I have called both of the senators that operate in my district. I will not stop calling until I reach them and I can leave them this message: ‘I am a constituent of the senator, my name is Stefani Joanne Angelina Germanotta, also known as Lady Gaga. I’m calling to ask the senator to vote with Senators Reid and Levin to repeal ’Don’t Ask, Don’t Tell’ and oppose John McCain’s shameless filibuster. We need to do this for our gay and lesbian soldiers, and finally repeal ’Don’t Ask, Don’t Tell.’ "
VIDEO URL: Click here
For more info on how you can help, visit www.sldn.org/Gaga.
Connect with Lady Gaga
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Twitter.com
Facebook.com
The Fame Monster – Available Now!
Streamline/KonLive/Cherrytree/Interscope Records
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