Assets
The Bombay Company – Home Decor
Client: The Bombay Company
Release Date: 2010-09-01
Project Manager: Elkin Hoyos
The Bombay Company is an iconic brand that, upon closing their domestic-based stores, was sorely missed by consumers everywhere. When Bombay decided to re-enter the US marketplace, they needed to find their former customers and let them know that the iconic Bombay products were once again available. This was, of course, in addition to making new Bombay brand fans. ThinkTank was up to the challenge. By developing a comprehensive social media strategy, that included both Facebook and Twitter, and working with high-profile design/decorating blogs, ThinkTank was able to reach and maintain many of Bombay’s most ardent fans. As Bombay continues to re-enter the marketplace via new channels, ThinkTank is keeping an open line of communication to many key tastemakers and lovers of the brand to keep them aware of all of the new places they can purchase Bombay.
.. read more
The Bombay Company, the iconic home decor brand, will debut its first full collection since its return to market last year with an assortment featuring best-selling archival pieces and fresh designs.
Housed in the brand’s new penthouse showroom at 489 Fifth Avenue, the 250-piece collection revives Bombay’s tradition of offering a broad selection of globally-inspired furniture, tabletop, top-of-bed, embellished accessories, textiles, and gift and novelty items that are distinguished by classic styling and unexpected detail.
“We want to demonstrate our commitment to the marketplace and present a fully realized vision of the home lifestyle brand consumers know and love,” said Wil Hollands, chief merchant of The Bombay Company and president of Hermes-Otto International USA LLC, which holds the exclusive license for Bombay products in the U.S.
The assortment is adapted from Bombay’s long-established practice of offering product for every budget and every room. The collection is founded on wood furniture, embellished accessories and tabletop collections, but also offers small, value-rich items, such as packaged gifts and ready-to-assemble furniture.
Bombay is reintroducing many of its best-selling pieces for the relaunch, including the art nouveau D’Orsay table collection, Asian Garden dinnerware and the Montebello reverse-painted mirror.
New designs reinforce the brand’s standing as an innovator in the global goods trend with updated old world pieces like the herringbone travel trunks, and more exotic items such as the sleek damask candle lantern.
These everyday items are supplemented by Bombay’s popular seasonal products, such as the holiday florals and wedding collections, and its novelty range, which includes unique character tables, gifts and art objects.
As part of its relaunch initiatives, Bombay is also scheduled to debut a collection on QVC® Thursday, September 30. The one-hour show marks the beginning of a relationship between the Bombay brand and the leading multimedia retailer. Featuring 14 pieces that range in price from approximately $29.00 to $180.00, the line will offer an eclectic assortment of home décor and accents pieces.
Hollands is scheduled to appear on the QVC broadcast to give viewers an inside look of the collection and its inspiration.
Once a multi-channel retailer with more than 450 stores and nearly $600 million in annual retail sales, Bombay has been repositioned for the wholesale market with programs suited to specialty, department and mass channels. Retail prices for the Bombay collection reflect the brand’s broad appeal with accessories that start at $7.00 and investment furniture pieces ticketed up to $1,500.00.
Bombay continues to rank among the most recognized home décor brands, according to company research.
.. read less
News
SNEAK PREVIEW: The Bombay Company Products to Debut on QVC September 30th!
2010-09-21 05:37pm
As part of its relaunch initiatives, The Bombay Company is scheduled to debut a collection on QVC® Thursday, September 30 at 10am. The one-hour show marks the beginning of a relationship between the Bombay brand and the leading multimedia retailer. Featuring 14 pieces that range in price from approximately $29.00 to $180.00, the line will offer an eclectic assortment of home décor and accents pieces.
We are pleased to bring you a SNEAK PREVIEW featuring some of the pieces that will be available during this unique opportunity!
The Palmerston Accent Table
All wood accent table; the design has a round top, straight turned legs that are attached to a decorated circular support finished at the bottom with bun feet. Faux leather finish on top with shades of umber and sienna wash applied over ebony for richness and depth in the finish. The inset drawer on the front has a custom cast knob: a scallop edge blossom in antique finish brass. This is a timeless classic!
Click here
James the Butler
James the Butler is an iconic Bombay piece. He is always there for you to hold your keys, TV remote and your favorite snacks. His base is weighted for stability and he is almost 3 ft tall. This novelty item, made from extremely durable poly resin, is a great gift and gives a room a sense of humor.
Click here
Blue and White Tea Tray
Twelve distinct hand-painted porcelain tiles inspired by centuries old geometric designs make up this beautiful piece. This is not only a functional tray but also with the dark brown wooden frame it becomes a framed piece to display. Blue and white has been a staple in home design; it is always fresh, bright and easily adapts into any décor. Also makes for a great house warming or hostess gift.
Click here
Serenity Jewelry Box
This jewelry box boasts both a unique design and clever functionality. Several coats of rich ebony lacquer are applied to the solid wood construction and the top is exotic burl wood veneer. True to the characteristics of yin and yang in the study of feng shui, this jewelry box is designed with harmonious balance. All hardware is hidden except for the antique silver drawer pull on the front. Top 2 layers of storage compartments are designed as mirror images of each other. The bottom has a single drawer, perfect for storing small treasures.
Click here
Connect with The Bombay Company:
Facebook: Click here
Twitter: Click here






