Assets
The Bombay Company – Home Decor
Client: The Bombay Company
Release Date: 2010-09-01
Project Manager: Elkin Hoyos
The Bombay Company is an iconic brand that, upon closing their domestic-based stores, was sorely missed by consumers everywhere. When Bombay decided to re-enter the US marketplace, they needed to find their former customers and let them know that the iconic Bombay products were once again available. This was, of course, in addition to making new Bombay brand fans. ThinkTank was up to the challenge. By developing a comprehensive social media strategy, that included both Facebook and Twitter, and working with high-profile design/decorating blogs, ThinkTank was able to reach and maintain many of Bombay’s most ardent fans. As Bombay continues to re-enter the marketplace via new channels, ThinkTank is keeping an open line of communication to many key tastemakers and lovers of the brand to keep them aware of all of the new places they can purchase Bombay.
.. read more
The Bombay Company, the iconic home decor brand, will debut its first full collection since its return to market last year with an assortment featuring best-selling archival pieces and fresh designs.
Housed in the brand’s new penthouse showroom at 489 Fifth Avenue, the 250-piece collection revives Bombay’s tradition of offering a broad selection of globally-inspired furniture, tabletop, top-of-bed, embellished accessories, textiles, and gift and novelty items that are distinguished by classic styling and unexpected detail.
“We want to demonstrate our commitment to the marketplace and present a fully realized vision of the home lifestyle brand consumers know and love,” said Wil Hollands, chief merchant of The Bombay Company and president of Hermes-Otto International USA LLC, which holds the exclusive license for Bombay products in the U.S.
The assortment is adapted from Bombay’s long-established practice of offering product for every budget and every room. The collection is founded on wood furniture, embellished accessories and tabletop collections, but also offers small, value-rich items, such as packaged gifts and ready-to-assemble furniture.
Bombay is reintroducing many of its best-selling pieces for the relaunch, including the art nouveau D’Orsay table collection, Asian Garden dinnerware and the Montebello reverse-painted mirror.
New designs reinforce the brand’s standing as an innovator in the global goods trend with updated old world pieces like the herringbone travel trunks, and more exotic items such as the sleek damask candle lantern.
These everyday items are supplemented by Bombay’s popular seasonal products, such as the holiday florals and wedding collections, and its novelty range, which includes unique character tables, gifts and art objects.
As part of its relaunch initiatives, Bombay is also scheduled to debut a collection on QVC® Thursday, September 30. The one-hour show marks the beginning of a relationship between the Bombay brand and the leading multimedia retailer. Featuring 14 pieces that range in price from approximately $29.00 to $180.00, the line will offer an eclectic assortment of home décor and accents pieces.
Hollands is scheduled to appear on the QVC broadcast to give viewers an inside look of the collection and its inspiration.
Once a multi-channel retailer with more than 450 stores and nearly $600 million in annual retail sales, Bombay has been repositioned for the wholesale market with programs suited to specialty, department and mass channels. Retail prices for the Bombay collection reflect the brand’s broad appeal with accessories that start at $7.00 and investment furniture pieces ticketed up to $1,500.00.
Bombay continues to rank among the most recognized home décor brands, according to company research.
.. read less
Photos
News
FIRST LOOK: The Bombay Company on QVC September 30th at 10am EST!
2010-09-29 06:09pm
We are pleased to bring you another sneak preview of some of the items that The Bombay Company will showcase on QVC® Thursday, September 30 at 10am. The one-hour show will feature 14 pieces that range in price from approximately $29.00 to $180.00.
Pre-Order the Items from the QVC Show Here: Click here
Click here
Blue & White Platter with Stand
Blue and White platter with stand: Hand-painted intricate pattern of traditional Chinese decoration that is also beautiful in its simplicity. The center medallion is the Double Happiness symbol, one of the most recognized of the Chinese symbols. Monochromatic palette of blues uses floral elements, symbols and patterns. This platter comes with its own ebony stained wooden stand for display; for decorative use only, not to place food directly on.
Click here
Set of Three Stoneware Candle Holders
Design influenced by Italian Renaissance design; detailed carvings are cast into stoneware. Each is a spiral column with an Acanthus Leaf on two sides (symbolizing long life and used on many artifacts originating from the Mediterranean). The shaft and base have an umber-colored antique patina over a beige undercoat adding to the authentic look of the reproduction. Available in six inch, eight inch and 10 inch heights; each can accommodate a candle up to 3 inches in diameter.
Morgan Jewelry Box
This is a high-quality reproduction of a French original. Rich maple veneer with dark, burnished edges and detailed pedestal front corners with polished brass closure and tassel key; luxurious black felt lining inside. The box contains four internal drawers as well two drawers in the back, which are discreetly hidden beneath the inside mirror and ring compartment. Design is both handsome and beautiful, appropriate for a male or female.
Connect with The Bombay Company:
Facebook: Click here
Twitter: Click here
Share On:
