Project Info

Assets

Lady Gaga

Lady Gaga – The Fame Monster

Client: Streamline/KonLive/Cherrytree/Interscope Records
Release Date: 2009-11-23
Project Manager: Amina Somaya Elshahawi

Lady Gaga is the de facto music 2.0 case study. When ThinkTank met her, she was an unorthodox artist with a “disco stick” and a promising single. By giving this unknown talent an early presence among the blogs, we helped propel “Just Dance” to the #1 spot on the Billboard charts… read more

Lady Gaga is the de facto music 2.0 case study. When ThinkTank met her in 2008, she was an unorthodox artist with a “disco stick” and a promising single. Throughout our two and a half year campaign, the pop star evolved into the first true superstar of the digital age as the first franchise to: reach one billion online video views, become the most followed person on Twitter, and also a top “Liked” person on Facebook. By connecting personally with her fans online, the Social Media Monster made her digital fame translate to tangible success turning the music and digital world upside down… read less

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News

"Forbes" & "Entertainment Weekly" Hail Lady Gaga in Annual "Most Powerful" Lists!

2010-10-08 07:11pm

Content

Lady Gaga’s Power Praised in Annual “Most Powerful” Lists
Superstar Ranks in Top 10 of EW’s “50 Most Powerful Entertainers” and Forbes’ “100 Most Powerful Women” Issues

As Lady Gaga prepares to head overseas for the second European leg of the acclaimed Monster Ball Tour, stateside publications continue to praise her incredible achievements, with two new honors this week from Entertainment Weekly and Forbes magazine.

Lady Gaga came in at #2 on Entertainment Weekly’s 50 Most Powerful Entertainers list, featured in the magazine’s latest issue. Since her debut in 2008, Lady Gaga has sold over 5 million albums and 26 million singles in the United States alone and has “revived the waning art of mainstream music videos.” Click here for the full story.

Meanwhile, Forbes magazine ranked Gaga at #7 on their own 100 Most Powerful Women list, making her the highest-ranking singer and the youngest woman on the annual list. The magazine described Gaga as the “new queen of pop” who “single-handedly reinvigorated pop music and pop culture.” View the full Forbes list here

Connect with Lady Gaga
LadyGaga.com
Twitter.com
Facebook.com
The Fame Monster – Available Now!
Streamline/KonLive/Cherrytree/Interscope Records