Project Info

Assets

Motown

Motown – Motown 50

Client: Universal / EMI Music Group
Release Date: 2008-10-13
Project Manager: Elkin

As an irresistible force of social and cultural change, Berry Gordy’s legendary Motown Records made its mark not just on the music industry, but society at large, with a sound that that has become one of the most significant musical accomplishments and stunning success stories of the 20th century. Diana Ross & the Supremes, Smokey Robinson & the Miracles, Stevie Wonder, the Temptations, the Four Tops, Marvin Gaye, Michael Jackson & the Jackson 5, Lionel Richie & the Commodores, the Marvelettes, Martha Reeves and the Vandellas, Gladys Knight & the Pips, their music communicated and brought together a racially divided country and segregated society, around the world, touching all people of all ages and race. No other record company in history has exerted such an enormous influence on both the style and substance of popular music and culture. With more than 180 No. 1 hit songs worldwide and counting, that influence is still being felt today, from pop to hip-hop, Motown celebrates the 50th anniversary of the company’s founding… read more

Motown, of course, stands for more than just the historic music. The label and its remarkable legacy is a reflection of the hard work of dedicated individuals overcoming incredible obstacles to achieve great success. Nearly a half-century ago, on January 12, 1959, to be exact, a young African-American songwriter named Berry Gordy founded Tamla Records with a loan of $800 from his family, marking the birth of the “Motown Records Corporation.” A man of vision, drive, talent and determination, Berry Gordy was also a producer, innovative entrepreneur, and teacher. The phenomenal success of Motown Records is a tribute to all that he embodies and all the talent that he brought out in others. Under his leadership, and through determination and support of the Motown family of artists, Gordy forged new grounds for minorities and made the “Motown Sound” a worldwide phenomenon beloved by millions.

Berry Gordy always learned from all his experiences and applied them to his business. He put the tedious time he spent working on the assembly line at Detroit’s Lincoln-Mercury automobile plant to good use: “Every day I watched how a bare metal frame, rolling down the line would come off the other end, a spanking brand new car. What a great idea! Maybe, I could do the same thing with my music. Create a place where a kid off the street could walk in one door, an unknown, go through a process, and come out another door, a star.” That little thought that came to him while running up and down that assembly line became a reality we now know as “Motown”.

When Motown was housed in its famed “Hitsville U.S.A.” offices at 2648 West Grand Boulevard in Detroit, it was not just a location; history would be made there. In fact, Berry Gordy created a twenty-four hour hit-making and artist development factory, nurturing the artistic talent of the singers, writers, producers, as well as, corporate executives. Today, Motown is not only the greatest pop music hit factory ever heard, but an institution, a state of mind, a way of life, a style, the “Sound of Young America.” The distinctive, upbeat and uplifting music brought together pop and soul, white and black, old and young, like never before and continues to this day. Regardless of race or social background, teenage girls admired Diana Ross and teenage boys pretended to be Smokey Robinson. Motown became the heartbeat of American pop music. With multi-platinum artists ranging from the Miracles, Temptations, Four Tops and Supremes to Marvin Gaye, Stevie Wonder, and Jackson 5, the House That Gordy Built had and has no rival. Motown defined the term “crossover” not only on record and stage, but also behind the scenes. After breaking down barriers and having pop radio embrace Motown artists, Berry Gordy set his sights on television. He booked his artists on popular shows such as American Bandstand and the Ed Sullivan Show, making history as the first African-American artists on these shows. After captivating national audiences with repeat performances on The Ed Sullivan Show, The Supremes were the first R&B act to play the country’s most prestigious night club, New York’s Copacabana, which paved the way for other R&B acts into the top cabaret circuits around the world.

Motown was first African-American-owned record label to reach widespread national acclaim, Motown broke down racial prejudice by becoming the most successful independent record company in history and the most successful African-American owned business in America.

After Gordy purchased that first Detroit property, he converted the garage into a small recording studio and the kitchen into the control room. The company’s first signing was the Miracles, led by Smokey Robinson, and its first release was Marv Johnson’s “Come to Me,” January 21, 1959. But its first major hit was Barrett Strong’s “Money (That’s What I Want),” a song co-written by Gordy himself, which reached #2 on Billboard’s R&B chart in 1960. A year later, the Miracles would score the company’s first million seller with “Shop Around.” That same year, teen girl group the Marvelettes landed the company’s first pop No. 1, “Please Mr. Postman,” while the label signed two young groups, the Supremes and the Temptations. Within three years, those two groups would lead Motown into the mainstream, when the Supremes launched an unprecedented string of five consecutive No. 1 hits, starting with “Where Did Our Love Go,” while the Temptations released the eternal Motown classic, “My Girl.” In 1968 the company had five records out of the Top 10 on Billboard’s Hot 100 chart and accomplished another unprecedented feat by seizing the top three spots for a full month.

Upon his induction into the Rock and Roll Hall of Fame in 1988, Motown’s founder was given the following tribute: “Gordy endeavored to reach across the racial divide with music that could touch all people, regardless of the color of their skin. Under his tutelage, Motown became a model of black capitalism, pride and self-expression and a repository for some of the greatest talent ever assembled at one company… Motown’s stable of singers, songwriters, producers and musicians took the concept of simple, catchy pop songs to a whole new level of sophistication and, thanks to the music’s roots in gospel and blues, visceral intensity… After Motown, black popular music would never again be dismissed as a minority taste… Aesthetically no less than commercially, Motown’s achievements will likely remain unrivaled and untoppable.”

Today, the label is part of the Universal Music Group, with its classic recorded music catalog managed by Universal Music Enterprises (UMe). The timeless songs from Motown between 1959 and 1985 are represented by EMI Music Publishing… read less

Photos

News

Motown T-Shirt/CD Gift Packs Available At Walmart + Motown Christmas Calendar

2009-12-16 08:12am

Motown continues to make holiday shopping this year easier than ever!

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Don't Forget - The Motown Thanksgiving Halftime Show During Detroit vs Green Bay!

2009-11-25 01:22pm

With every year Thanksgiving brings great family, great times, great food, and of course – great football! Now this year, Thanksgiving brings great new artists singing your past-time Motown favorites!

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Watch the Future of Motown Perform the History of Motown During NFL Thanksgiving Festivities!

2009-11-19 01:03pm

With every year Thanksgiving brings great family, great times, great food, and of course – great football!

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12 Never-Before-Released Tracks, Rare Photos, and More on Jackson 5: I Want You Back! Unreleased Masters

2009-11-11 11:02am

I Want You Back! Unreleased Masters is a brand-new Jackson 5 album of 12 never-before-released tracks including alternate versions of the hits, “ABC”, “Never Can Say Goodbye” and “Dancing Machine”.

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Jackson 5 'I Want You Back! Unreleased Masters' In Stores Today!

2009-11-11 10:46am

The brand-new Jackson 5 album, I Want You Back! Unreleased Masters is available everywhere music is sold TODAY!

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Motown: The DVD In Stores Today | Motown's Greatest and Their Classic TV Performances

2009-11-03 12:16pm

Motown’s 50th Anniversary celebration continues with the release of Motown: The DVD, a collection of classic performances by some of Motown’s greatest artists, in stores TODAY!

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Rare Performances From The Supremes, The Temptations, Marvin Gaye, Stevie Wonder, Smokey Robinson & The Miracles, Gladys Knight & The Pips, And More!

2009-10-29 01:07pm

Celebrate Motown’s 50th Anniversary with a collection of timeless performances by some of Motown’s greatest artists, all on one DVD!

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Preview 4 tracks from Jackson 5 Unreleased Masters!

2009-10-23 02:25pm

You’re invited to a Jackson 5 Listening Party! Visit the following link to check out four never-before-released Jackson 5 tracks today!

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Have Yourself A Merry Christmas with the Jackson 5 + The Ultimate Motown Christmas Collection.

2009-10-15 12:53pm

To continue the year long celebration of the 50th Anniversary of Motown, UMe announces the release of two Ultimate Christmas Collections:

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Jackson 5 Hidden-In-The-Vault track Now Avail at Jackson5.com + 'I Want You Back! Unreleased Masters' Releases 11/10!

2009-10-07 11:30am

New, never-before-heard Jackson 5 track “That’s How Love Is” can be heard at www.jackson5.com !

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Motown Celebrates Marvin Gaye's 70th Birthday!

2009-03-31 12:12pm

Motown Celebrates the 70th Birthday of Marvin Gaye, One of the Most Acclaimed Artists in Music History

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Official Motown T-Shirts Available for Website Giveaway Contests!

2009-03-27 09:09am

In honor of Motown’s 50th Anniversary, the legendary label released a special line of official t-shirts!

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Motown + Myspace Music Present 'Songs for Dancing in the Street'!

2009-03-06 09:55am

Motown’s 50th Anniversary celebration continues on, this time with Myspace Music! Check out ‘Songs for Dancing in the Street’, a play-list that includes everyone from Diana Ross & the Supremes to Marvin Gaye to Jimmy Ruffin!

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Win an Autographed Copy of Motown: The Complete No. 1's Boxset from ArtistDirect.com!

2009-02-23 11:21am

To celebrate Motown’s 50th anniversary, ArtistDirect.com is giving away a copy of the 10-disc box set Motown: The Complete Motown Number 1’s, autographed by Berry Gordy himself!

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Motown Icons on V-Cast Music!

2009-02-13 08:02am

To honor Black History Month and to celebrate Motown’s 50th anniversary, Verizon Wireless and Universal Music Enterprises (Ume) will provide V CAST Music customers with dozens of classic songs by Motown artists throughout February.

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Motown's Greatest Hits for Free + Discounted Prices at Walmart.com Music!

2009-02-09 10:42am

This year, Walmart is celebrating Black History Month with style! Throughout the whole month of February, Walmart.com Music is hosting a Motown 50 Catalog Sale of bestselling selling albums from legendary artists for low prices! Plus, every week a different featured track will be available as a free download.

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Stevie Wonder to Perform on Ellen DeGeneres Tomorrow!

2009-02-05 07:40am

Motown icon and multiple Grammy winner Stevie Wonder will be making a very special appearance on The Ellen DeGeneres Show tomorrow! In addition to an interview, Stevie will be performing two of his greatest hits… live! Set your alarms or program your TiVos right now because this is an event that can not be missed!!! Check your local television listings for times and channels.

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The Motown Sound: A Look Back at 50 Years of Musical Magic!

2009-01-29 07:30am

In honor of Motown’s 50th Anniversary, Mark Anthony Neal, Duke University professor of African-American studies and R&B music maven, examines through this enlightening editorial why a half century later, the Motown sound is still the soundtrack of American life. Click on the link below or scroll down to read the full feature!

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Motown 50 Launches Online Podcast Series, Featuring Exclusive Interviews with Label Legends!

2009-01-15 07:18am

The legendary Motown Records celebrates its 50th anniversary this year with a series of promotions and releases from Berry Gordy’s groundbreaking company and Universal Music Enterprises.

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‘Now That's What I Call Motown' Compilation in Stores January 12th!

2008-11-24 09:50am

‘Now That’s What I Call Motown’ is the latest release from the hugely successful ‘Now That’s What I Call Music!’ series of compilation albums, which have collectively scanned over 70 million units in the US in the last 10 years.

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Motown: The Complete No. 1's Boxset! Available Just in Time for the Holidays!

2008-10-28 12:35pm

On the eve of Motown Records’ 50th anniversary comes a spectacular collection: a 10-CD box set containing every Motown No. 1 hit, from every U.S. and International chart and from every genre, adding up to a staggering 191 tracks that hit the top, plus 10 bonus tracks whose cover versions were No. 1. In an amazing coincidence, the number of Motown artists whose recordings have either hit No. 1 or inspired a No. 1 cover: 50.

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Motown Celebrates 50 Years of Music-Making Magic!

2008-10-14 12:59pm

Motown, the sound that changed America, is celebrating its 50th Anniversary!

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