With an overcrowded digital landscape replete with brands vying for each and every click on the keyboard, it is essential to establish a formidable Web presence. Tynicka Battle, CEO and co-founder of ThinkTank Digital is often the go-to professional for those aiming to reach that goal. For the past 12 years, ThinkTank Digital has helped brands such as Nokia, Bombay and talent such as Janet Jackson and Mariah Carey embed their digital footprint. Rolling out talked with Battle about marketing in the digital space. Rollingout.com

SpreadLuv.com Entrepreneur blog talks to ThinkTank about their campaigns and where the company will be in 5 years.

As CEO and Founder of ThinkTank Digital — a marketing and promotions firm — it’s rare that Tynicka Battle feels like the odd one out.

ThinkTank Digital served as pop superstar Lady Gaga’s digital agency of record for two-and-a-half years ending in November 2010. The New York-based digital media agency, co-founded in 2006 by chief executive officer Tynicka Battle and chief officer of operations Amina Elshahawi, develops and executes plans to maximize online exposure for brands.

A survival guide for startup agencies
By Michael Estrin

About two years ago I went to work for a startup. To make a long story short, the startup fizzled. We were successful, just not successful enough. Or, put another way, there came a point where even really big breakthroughs didn’t justify throwing good money after bad.

Unanimously, agencies have weighed in with torches and pitchforks for the account executive who made the unfortunate mistake of tweeting the message that lost his agency the Chrysler social media account.

The woman millions of people would get to know as Lady Gaga was still mostly unheard-of when Tynicka Battle and Amina Elshahawi received a request for a proposal from the future pop star’s record label.

Universal Motown, GoodWoodNYC and ThinkTank Marketing have joined forces for a special venture to commemorate the release of Erykah Badu’s new album New Amerykah Part 2: Return of the Ankh. Fans will have the opportunity to win a custom “Erykah Badu Ankh” jewelry piece designed exclusively by GoodWoodNYC. The light wood custom Ankh measures slightly over 2 inches with a 30 inch long dark wood beaded chain. Only 50 custom Erykah Badu Ankhs were created for special online giveaways and will not be available for retail sale

ADAGE.COM “Gaga, Oooh La La: Why the Lady Is the Ultimate Social Climber”, LOS ANGELES, February 22, 2010 — As far as breakout musicians go, few artists have had quite the zero-awareness-to-ubiquity time-warp of Lady Gaga. And as far as brands go, few marketers of any kind have leveraged social media the way she has to drive sales of their core product — in her case, albums and digital singles.