Assets

Sandra Lee – Fall/Winter 2012-2013

Client: Sandra Lee
Release Date: To Be Determined
Project Manager: Elkin Hoyos

Food Personality and New York’s First Lady Sandra Lee is cooking things up…online. ThinkTank has been commissioned to bridge the gap between Sandra Lee and her fans online. As Sandra Lee is busy with 2 upcoming shows, a magazine launch and major retail partnerships, ThinkTank is busy making sure her fans stay connected via social media and targeted lifestyle outlets. Recently, ThinkTank secured a partnership with popular online magazine Babble.com (5.5 million uniques) where Sandra will be blogging weekly so fans can hear directly from her and learn more about this amazing personality…outside the kitchen.
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Sandra Lee is a multi-Emmy® award-winner and internationally-acclaimed expert in all things kitchen and home. Sandra Lee has predicted and changed the trajectory of American lifestyle with her signature “smart and simple” philosophy. She empowers people of all walks of life to create memorable meals, hospitable homes, and creative crafts and shows them how to entertain for every occasion?with ease.

Sandra is the host of two highly-rated shows on Food Network, Sandra’s Money Saving Meals, which helps viewers cook and bake from scratch, budget-conscious delicious recipes using fresh, in-season ingredients. She is also the host of Semi-Homemade Cooking, a veteran program on the network in its fifteenth season, which shares Sandra’s unique point-of-view on how to recreate healthful “out of the box” recipes. Additionally, Sandra is the host of HGTV’s Sandra Lee Celebrates, a series of primetime entertaining specials.

Widely-respected for anticipating the needs of the modern homemaker and consumers, Sandra has launched several lines of home, garden, and craft products and produced a successful DIY home improvement series. Her newest kitchens, tabletops, housewares and domestics collections available exclusively in Kmart/Sears, entitled Sandra by Sandra Lee, offers attainable, affordable products to the overextended homemaker and busy professional.

With a commitment to service and charity, Sandra works with numerous philanthropic organizations including UNICEF® and Feeding America®. Sandra is the national spokesperson for Share our Strength’s No Kid Hungry Campaign and the anchor of their largest annual fundraiser, The Great American Bake Sale – two groundbreaking programs focused on ending childhood hunger in America. Sandra has received both the President’s Volunteer Service Award and the Ellis Island Medal of Honor.

This fall Sandra Lee will launch two new, highly-anticipated culinary programs, Restaurant Remakes on Food Network and Taverns Lounges Clubs: Cocktail Time on Cooking Channel. In spring 2013, this New York Times bestselling author of 25 cookbooks will be releasing her newest title, Every Dish Delivers.
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